Our mission

Our mission is to boost our customers' confidence and well-being by offering highly effective and natural cosmetic products. With passion and dedication, we are committed to ensuring that high quality skincare is accessible to all and that everyone has the right to feel good in their own skin.

Our values

That's what we stand for

Natural

Our products are free from harmful ingredients. We use natural formulas with organic ingredients and carefully selected, natural active ingredients. Our focus is on natural formulas because we believe in the power of nature for healthy and radiant skin.

Sustainable

We are committed to the sustainable use of resources and strive to keep our ecological footprint as small as possible. We choose environmentally friendly packaging, support the collection of plastic and donate 1% of our revenue to environmental projects.

Effective

Effectiveness is our core value. Our products deliver visible results based on intensive research and development. In collaboration with experts, we develop tailor-made solutions for various skin problems.

Transparant

We are transparent about our ingredients, manufacturing processes and company practices. We want to give our customers confidence that they are making the best possible choices for their skin and the environment.

"We want you to feel not just like a customer, but like part of a special community that supports each other and works together towards better well-being."

- Mario & Atanas

Our vision

Our vision is to create a world where beauty is defined by self-love and authentic expression. We strive to build a beauty community where people support, inspire and encourage each other to celebrate their unique beauty. We want to be a pioneer in establishing sustainable and environmentally conscious practices in the beauty industry and make a positive impact on society and our planet.